A Brand to Represent the FIRE Inside
Created to represent the Fire within, LAF Brand is a reminder to live our healthiest, happiest, and best lives, regardless of circumstance. Cut from a different cloth, the Light A Fire Brand is unique in it’s straightforward simplicity and what it represents . . . YOU . . . Your FIRE.
Tried and True FIRE
Collections
Everything from limited edition holiday collections, to summer vibes for the whole family, LAF Brand not only has you covered, but does it with FIRE.
Wear the Crown, Rep the Brand.
The Light A Fire Brand represents your greatness. It is meant to showcase what you represent. Straightforward and real. No frill…just FIRE.
